Apex Group approached DigiDhaka for a comprehensive brand overhaul. Their existing identity had grown inconsistent across divisions — it was time to unify the brand under a single, powerful visual language.
We developed a complete identity system — new logo mark, color palette, typography standards, and brand guidelines — designed to work across print, digital, and environmental applications.
The final brand system gave Apex Group a confident, modern identity that reflects the scale and ambition of a leading Bangladeshi conglomerate.
